ELS Language Centres named Brand of the Year at the World Branding Awards

LONDON, October 28, 2014 – ELS Language Centres was named “Brand of the Year” in the English Education – Malaysia category at the 2014 World Branding Awards. 68 brands from 25 countries were honoured at a glittering awards ceremony at the prestigious One Whitehall Place in London over the weekend. Global winners include Apple, Coca-Cola, Del Monte, Heinz, HSBC, Louis Vuitton, McDonald’s, Samsung, Sony PlayStation and VISA. Other national tier winners from Malaysia include Maybank, Marini’s on 57 and Air Asia while other Education category winners include SEGi University and the prestigious University of Oxford. “It is truly an honour for ELS to receive recognition for its brand in Malaysia. Being part of a network of 90+ ELS centres in 13 countries, ELS Malaysia is a strong advocate for international education and promotes this actively. Having won this award signifies that we have a lot to do to develop the English language proficiency in Malaysia – and we are excited about our nation’s potential,” said Sean Chee, Director of ELS Language Centres, Malaysia. The 2014 World Branding Awards was organised by the World Branding Forum, a global non-profit organisation which produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. It is also involved with research and development, the implementation of standards, best practice guidelines and tools, as well as other relevant branding initiatives. Richard Rowles, chairman of the World Branding Forum said, “It takes years to build a strong brand, and brands that make the list at these awards deserve recognition. Their work inspires those who work in the branding industry, and these are also brands that have a strong relationship with consumers. In addition to a brand valuation, voting by consumers shows that connection that winning brands have with the general public.” The awards recognised some of the best global and national brands for their work and achievements. Uniquely, winners were judged through four streams: brand valuation, consumer market research, public online voting, as well voting by the World Branding Forum Advisory Council, which is made up of luminaries from the world of branding. The awards gave special recognition to Tony Fernandes, founder of AirAsia, naming him “Brand Builder of the Year” for his work in building the budget airline brand. The airline was also the only regional winner, having scored the highest for a budget airline in Malaysia, Singapore, the Philippines Indonesia and Thailand. For more information on the awards, visit www.awards.brandingforum.org.